This project was part of the new Compal national campaign for the product Compal Vital Antioxidante, which has already been successfully launched.
For this year, the client requested something with strong visual impact, emphasizing summer and the new cherry and strawberry flavor.
Our solution was to use a popular Portuguese saying, “A cereja no bolo” (similar to “the icing on the cake”). We portrayed summer as the cake and our product as the protagonist of the season.
“A cereja no topo do verão” is simple, direct, and easy to read.
For this year, the client requested something with strong visual impact, emphasizing summer and the new cherry and strawberry flavor.
Our solution was to use a popular Portuguese saying, “A cereja no bolo” (similar to “the icing on the cake”). We portrayed summer as the cake and our product as the protagonist of the season.
“A cereja no topo do verão” is simple, direct, and easy to read.
Creative Team:
Weber Caetano, Marta Hugon
Weber Caetano, Marta Hugon
Creative Direction: Pedro Ferreira
Account Management: Francisca Pedra Soares
Client: Compal Portugal
Agency: VML Portugal
Agency: VML Portugal
