Positioning campaign for Leroy Merlin
This campaign was created for Leroy Merlin's strategic commercial operation. The challenge was to communicate a sales promotion in a creative and straightforward manner. The concept relies on the consumers' identification with the presented situations, explored and reinterpreted with a touch of fun and lightness. We leveraged the charisma of the brand's ambassador, Cândido Costa, to bring this approach to life.
"Discounts that make noise" — simple, direct, and to the point.
Creative Team:
Weber Caetano, Francisco Roque
Weber Caetano, Francisco Roque
Creative Direction: José Quintela
Account Management: Fernanda Peixe, Inês Barreto
Client: Leroy Merlin
Agency: VML Portugal
Production Company: Trix
Agency: VML Portugal
Production Company: Trix
Service catalog for Rede Globo
Finalist at Eurobest Portugal
